POPULAR Nigerian street music singer, Adekunle Temitope,
aka Small Doctor, has been unveiled as the new brand ambassador for Lagos State
FA Cup sponsor, Winners Golden Bet, Sportsbiz247.blogspot.com reports.
Speaking at the official signing and unveiling held at the company’s new headquarter in Ikeja, Lagos on Tuesday, Executive Director of WGB, Olabanji Sulaiman, the partnership signals the beginning of an interesting brand relationship between the fast growing bet outfit – Winners Golden Bet and the national pride and singing sensation, Small Doctor.
Sulaiman said the company will continue to focus on grassroots
development.
“The base of Small Doctor’s music is grassroots and our
business focuses on grassroots too. You also remember he sang ‘Aja n sare’
which also relates to our business, the ‘Dog Race’ which is part of our product.
So it makes more sense for us to come together and have Small Doctor as our
brand ambassador to put the company on the next level. This will be a longtime partnership and the
deal is something satisfying for both parties.
“We always support sports in any way, grassroots or
international level. We do support financially and otherwise. Lagos FA Cup is
solely sponsored by Winners Golden Bet. The FA Cup is more grassroots than the
league. We are always there supporting sports in one way or the other, not only
football. Be it boxing, tennis, table tennis and others.
“WBA has a grassroots club in Onigbongbo Local Government
in Lagos State. It is a local club that we are trying to develop and I’m happy
to tell you that they are also participating in the LAGOS FA Cup for the first
time. So we are building people from the grassroots because we believe that is
where the talents are in abundant,” Sulaiman said.
Immediately after Small Doctor signed a contract with
betting company, he declared “Firstly, I’m happy to come on board as a Brand
Ambassador of Winners Golden Bet. My prayer is that this new partnership will
yield positive results for both parties. It is a new beginning of greatness for
every one of us.
“Being a brand ambassador and an entertainer as well,
definitely we will give hope to the upcoming artists, make them to strive for
the best too and keep their head up. To give them the zeal to bring out the
best of themselves. Also give the industry itself more room for others to get bigger
deals and endorsements,” the entertainer said.
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